Trade Cards & Loyalty Schemes at Merchants

Most major UK builders’ merchants and trade-focused retailers offer some form of trade card or loyalty scheme. The names and mechanics differ, some issue points, some offer upfront discounts, some just unlock a trade pricing tier, but the underlying logic is the same: reward repeat customers and give them a reason to choose one merchant over another.

Understanding what these schemes actually offer (and what they don’t) helps you decide which ones are worth signing up for and how to get the most from them.

What Is a Trade Card?

A trade card is a free membership card (or app) that identifies you as a trade or regular customer. In most cases, it’s distinct from a credit account, you can have a trade card that you pay with cash or card at the till, without any credit terms attached.

The card typically:

• Unlocks trade pricing (usually lower than the standard shelf or website price)
• Enables purchase history tracking, which speeds up repeat orders
• Earns points or stamps on qualifying purchases
• Gives access to promotions not shown to retail customers

Eligibility varies. Some schemes are genuinely restricted to trade customers: Selco’s free trade card, for example, is exclusively for trade and business.¹ Others are open to anyone who registers, and Screwfix Rewards is free for any customer to join.² It’s always worth asking at the branch or registering online.

Loyalty Points: How the Maths Works

Points schemes are common at cash-and-carry style merchants and at the larger trade retailer chains. The earn rate and redemption value vary considerably, and the table shows common patterns rather than any one merchant’s terms:

Real schemes vary in shape. Toolstation Club gives members who spend £75 or more a month a 5% discount on everything, plus exclusive offers.³ Screwfix Rewards instead gives members one coin for every 1p spent, which count towards rewards.⁴ Selco’s tradeREWARDS takes 6% off at checkout for Silver members and 10% for Gold members.¹

The honest value of most points and discount schemes is modest, typically a few per cent back on spend, with the best rates kept for regular, higher spenders. That’s useful when you’re spending tens of thousands of pounds per year, but it’s unlikely to be a deciding factor for a one-off renovation project.

Spend Tiers and Negotiated Discounts

For accounts with significant and consistent annual spend, the more valuable benefit isn’t the points, it’s the negotiated discount against the merchant’s standard trade price. Most branches manage pricing with some flexibility, especially for customers who spend regularly.

Spend tiers work roughly as follows:

• Entry level (£0–£5,000/year): Standard trade price from the published price list.
• Mid tier (£5,000–£25,000/year): Some accounts get additional percentage discounts on certain product categories negotiated with the branch manager.
• High spend (£25,000+/year): Actively negotiated pricing, often product-line by product-line, with an account manager or rep contact.

These thresholds are illustrative, they vary by merchant and branch. The important point is that the discount on most trade accounts isn’t fixed; it can be improved by asking directly, especially if you can demonstrate your spend level or commit to placing your orders at a single branch.

Cash Accounts vs Credit Accounts

A trade card usually gives you a cash account, you pay at point of purchase on each visit. A credit account (also called a 30-day account or a charge account) allows you to collect goods throughout the month and receive a single invoice at month end, payable within 30 days.⁵ Terms vary: Selco, for example, offers up to 60 days’ interest-free credit on its trade credit account, with the balance paid in full every month.⁶

Credit accounts involve a credit check: Travis Perkins, for example, searches with a credit reference agency, and its application form takes sole traders and self-builders as well as limited companies.⁷ The benefit isn’t just the payment timing, having a credit account often signals to the branch that you’re a genuine trade customer, which can unlock better pricing conversations.

For homeowners, a cash trade card is almost always sufficient. The credit terms of a 30-day account are only genuinely useful if you have cash flow timing issues between invoicing your own clients and paying suppliers, a scenario more relevant to contractors than self-builders or renovators.

Are Trade Cards Actually Worth Getting?

For the occasional buyer doing a one-off project, the points value alone won’t amount to much. But there are other reasons to register:

• Faster service: Trade card holders can order ahead for collection, track orders by account, and get branch call-backs more readily.
• Price visibility: Some merchants show a lower trade price only to account holders: Travis Perkins, for example, lists a retail price on its product pages and invites you to unlock the trade price.⁸
• Access to trade promotions: Periodic deals, particularly on bulk buys of cement, fixings, or insulation, are often only communicated via account emails.
• No downside: Most cards are free to obtain and free to hold. There’s no reason not to register.

The schemes that offer the most meaningful financial benefit are those linked to a rebate on annual spend rather than a points-to-voucher mechanic. These are more common in specialist trades, electrical wholesalers and plumbing merchants sometimes offer end-of-year rebates, a small percentage of annual purchases, to their best accounts. For a contractor spending £50,000 a year with one supplier, that’s a real sum.

Making the Most of Any Scheme

A few practical suggestions:

• Consolidate your spend. Points and spend tiers both work better when you’re buying from fewer accounts rather than spreading purchases across every merchant. Spreading spend for price-checking purposes makes sense during quoting; once you’ve chosen a supplier, concentrating orders builds relationship value.
• Register at every free scheme. Screwfix, Toolstation, and most major chains let you join free with no minimum spend, though some keep their best discounts for customers who spend a set amount each month.³ There’s no harm in holding cards for several merchants, even if you use one primarily.
• Ask about branch-level promotions. Points schemes are centrally managed, but individual branches sometimes have stock clearances or end-of-line deals that aren’t in the national catalogue. A good relationship with the counter staff is often worth more than the points.
• Review your account annually. If your spend has grown, speak to the branch manager about whether your account is on the right pricing tier. This conversation is easier than most people expect, and the answer can be surprisingly direct.

Trade cards and loyalty schemes are a minor efficiency tool, not a major cost lever. The real savings in buying from merchants come from trade pricing, volume buying, and negotiated discounts, not from accumulated points.